Nike Twitter



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This post is part of the Twitter for Brands Series, which features winning strategies from the top brand pages on Twitter and provides tips on how to emulate their successes.

With hundreds of thousands of followers on numerous accounts, one might think that Nike has been on Twitter for longer than six months.

Nike Twitter Account

The brand, still in its infant stages on the social media platform, has been running, not crawling, since it started tweeting.

Nike has won a gigantic following on Twitter by fostering its relationships with fans and supporting them to change their lives for the better.

Check out how it goes the distance on the site.

Motivational Tweets to Fans

Diablo 2 cd key 26 characters free. Nike‘s main Twitter stream, which has more than 440,000 followers, is updated several times per day with motivational tweets. These tweets are directed both in reply to individual fans or to everyone in general.

On June 2, it posted, “Sacrifice for success. #makeitcount.”

Three days earlier, @mikeyk tweeted, “The Nike Fuel Band is definitely the longest I’ve stuck with a personal fitness gadget, and the most positive experience I’ve had with one.” The company replied, “Thanks for the love Mike. Persistent pays. Red to green is the only way to go.”

On the @nikebetterworld Twitter, currently focused on the journey of athlete Jason Lester across America, fans are encouraged to join him and be part of the cause. “Run with @jasonlester in Santa Monica,” the company tweeted on June 2. “Share your story. Inspire others. #betterworld.”

The goal of the Better World division is to bring sports to people around the globe. It’s obvious why the @nikebetterworld account has nearly 10,000 followers. When a campaign has a clear message, fans will be enticed to join in.

Along with an easily understood message on its Better World campaign, in general, the company has a consistent voice across all boards. The motivational tweets are a Nike standard on its accounts.

Nike twitter backgrounds

It’s no surprise, considering the company motto Just Do It.

Sharing Fans’ Content on the Stream

One of the most effective ways to turn customers into brand advocates is to pass along their content. Nike does this, demonstrating to their customers that they care about what they have to say.

The company is in tune with fans on its @nikefootball account, where it frequently shares fan photos, videos, and tweets with other followers on the stream.

On June 1, the account, with more than 615,000 followers, tweeted, “@jodinasser We love your tweet and would like to use it in our Nike Football #makeitcount campaign. If this is cool, just reply ‘OK.'”

The next day, it said, “@KW95FOOTBALL Hey Kevin, have you spotted your video on the FootballStream yet? In case you haven’t, here it is!”

Nike Shoes Twitter

Nike CEO Mark Parker, who spoke to Fortune this past February, said his company’s marketing efforts are all about the back-and-forth with customers. “Connecting used to be, ‘Here’s some product, and here’s some advertising. We hope you like it.'” he said. “Connecting today is a dialogue.”

Local Marketing

Nike

Nike has Twitter accounts for its stores in all the major American cities–New York, Los Angeles, Boston, Seattle, among others. Customers use the platform to ask specific questions about store items, including what’s in stock.

Despite the brand’s global reach, localized marketing is still crucial when it comes to company growth, according to half of marketers in a CMO Council survey. It’s a more personal way to get involved with customers, and an effective way to deal with their real concerns.

In the case of Nike, a customer may not be interested in the company’s charity overseas but will want to know about the latest products and wether they’re in stock.

In an interview with Mashable, Nike’s Global Digital Brand and Innovation Director Jesse Stollak said, “Social networks are tools that help build and leverage our relationship with the consumer. These networks serve as a platform to reach our athletes. However, the goal hasn’t changed since the beginning of Nike — we want to connect with athletes to inspire and enable them to be better. The rise of social media provides new ways to do this.”


We’re beginning to learn about the fallout between Nike and Kobe Bryant’s estate.

On Monday, it was reported that “Nike and Kobe were done” after the two sides couldn’t come to an agreement to renew their recently expired contract.

The Kobe Bryant/Nike deal has ended, expired this month, and his estate is now free to negotiate a new deal with other brands, sources say.

— Shams Charania (@ShamsCharania) April 20, 2021

TwitterNike twitter demographic

At 6:36 AM today I received a text:

“Vanessa Bryant did not renew contract. Etimetracklite 10.0 license key generator. Kobe and Nike are done.”

I’ve been working since to confirm what this means ahead for the Nike / Kobe Bryant partnership.

As of right now — there is no ongoing contract for future Kobe releases. pic.twitter.com/5vuyQg6Gw6

— Nick DePaula (@NickDePaula) April 19, 2021

Kobe originally signed a 5-year endorsement deal extension with Nike after retiring in April, 2016. https://t.co/3ndzFMbprq Realtek alc880 driver.

— Nick DePaula (@NickDePaula) April 19, 2021

ESPN’s Nick DePaula went on to reveal that there Bryant’s estate was not offered a similar “lifetime” contract structure given to LeBron James and Michael Jordan.

Nike Shoes With Matching Purse

Via ESPN

According to a source, Bryant and the estate had grown frustrated with Nike limiting the availability of Kobe product during his retirement and after his January 2020 death in a helicopter crash,” wrote DePaula. “There was also frustration with the lack of availability of Kobe footwear in kids sizes, according to sources.

“Nike, sources said, had presented an extension offer that was not in line with expectations of an ongoing ‘lifetime’ structure similar to the Nike Inc. contracts held by both Michael Jordan and LeBron James.”

Vanessa Bryant posted a statement regarding the contract situation in which she said she had hoped to forge “a lifelong partnership with Nike” that would honor her husband’s legacy.

Vanessa Bryant just posted this about Kobe's contract with Nike expiring. pic.twitter.com/KR7hUTCxcn

Nike Twitter Header

— Lakers Outsiders (@LakersOutsiders) April 20, 2021